Facebook Likes - Do They Matter?
A podcast exploring the degree to which Facebook Likes matter on company Facebook pages. Should a company spend money to invest in a larger number of likes? At what point is enough enough, 10 Likes? A million Likes?
The podcast is based on research undertaken with my colleague Jon Jachimowicz using Amazons' Mechanical Turk.
The podcast is based on research undertaken with my colleague Jon Jachimowicz using Amazons' Mechanical Turk.
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