Twitter Project: Psychology of Social Media

Earlier this year I completed a project for Twitter, the social media website.  The project involved designing a series of online experiments to investigate the psychology underlying behaviour on Twitter by consumers.  The experiments demonstrated how the number of followers and the content of tweets and bio pages influenced consumer's perception of businesses.

Full report here: http://usblog.isobar.com/wp-content/uploads/2014/10/Isobar-Twitter-White-Paper.pdf

Public Lecture: The Behavioural Economics of Everyday Life

I'm giving a public lecture on the 22nd of January on "The Behavioural Economics of Everyday Life", where I will discuss the latest scientific evidence on how insights from this field can be applied by individuals to improve their wellbeing and life outcomes. Topics covered will include how to be happier, improve your finances, reach personal goals and be healthier. 

http://www.howtoacademy.com/psychology/behavioural-economics-everyday-life-4012?fromcat=24

Date: 22nd January 2014
Location: CNCFD- Condé Nast College of Fashion & Design, 16-17 Greek Street, Soho, London W1D 4DR.

Time: 6.30-8pm

Price: £40

Forbes Magazine - Interview on Behavioural Science and Managerial Decision Making

I've posted below an interview I gave to Forbes Magazine in November in which I discuss how managerial experience is over-rated in comparison to evidence, and give an outline of applying behavioural economics to business more broadly.

http://www.forbes.com/sites/clarebettelley/2014/11/13/management-experience-is-overrated-heres-why/