Twitter Project: Psychology of Social Media
Earlier this year I completed a project for Twitter, the social media website. The project involved designing a series of online experiments to investigate the psychology underlying behaviour on Twitter by consumers. The experiments demonstrated how the number of followers and the content of tweets and bio pages influenced consumer's perception of businesses.
Full report here: http://usblog.isobar.com/wp-content/uploads/2014/10/Isobar-Twitter-White-Paper.pdf
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